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Paid Online Advertising

Unleash the power of targeted online advertising campaigns and drive more traffic and patients to your practice website.

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Paid Online Advertising

Reach who you want when you want

Paid digital advertising allows you to target specific demographics, interests, and geographic locations, giving you the ability to reach the right audience at the right time. With our paid digital advertising services, you can rest assured that your message will be delivered to the people who are already in search of your practice.

Paid Online Advertising

Our key focuses include...

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Google Ads

Google Ads is a highly effective way to advertise through paid search. Increase your practice’s online visibility and reach potential patients through targeted advertising campaigns that put you right in front of people that are already in search of your practice.

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Social Media Ads

Maximize your patient reach by connecting with potential patients on social media platforms like Facebook, Instagram, and LinkedIn. Our team will create custom ads tailored to your practice and target them to specific demographics, interests, and behaviours.


Frequently Asked Questions

What is paid advertising?
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Paid advertising, also know as pay-per-click (PPC), is a type of online advertising where businesses pay a fee each time their ad is clicked. By targeting demographics, locations, and keywords, PPC ads appear at the top of search results, increasing visibility and drawing attention to a business. The cost per click (CPC) depends on the level of competition for a chosen keyword. PPC campaigns can be easily measured and adjusted, making it a cost-effective tool for reaching and engaging with the target audience.

How do payments work for PPC campaigns?
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Our team of Marketing Specialists will partner with you to create a customized budget for your PPC campaigns. They will analyze existing data and relevant industry metrics to determine the optimal spend required to drive targeted traffic and achieve your desired results. We have a straightforward monthly fee for setting up and managing your campaigns, ensuring you can focus on reaching your objectives. Importantly, we do not take a cut from your advertising budget – all funds allocated go directly to the chosen advertising platform (such as Google, Facebook, LinkedIn, etc.).

What is the difference between PPC and SEO?
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PPC and SEO are two different strategies for improving a website's visibility on search engines.

PPC is like a painkiller - it provides quick relief. When you have an injury and need quick pain relief, you go to the doctor who may prescribe some painkillers based on the severity of your pain. Similarly, when your business needs immediate leads, PPC can provide quick results. The moment you launch a PPC campaign, it starts generating leads and can be turned on and off as needed.

SEO is more like an antibiotic — it works over time to improve your health. Let's say you have a sinus infection and your doctor prescribes two weeks of antibiotics. You must take the antibiotics consistently until they run out to fight off the infection — otherwise, the infection could come back. Similarly, SEO works over time to improve a website's ranking in organic search results. While it may take longer to see results from SEO efforts, the end result is a more sustainable improvement. If SEO efforts are stopped mid-process, it can actually harm your website's ranking.

While SEO provides long-term and sustainable results, PPC provides immediate results. Depending on the situation and goals, a healthcare practice can choose to use SEO, PPC, or a combination of both.